Strategic Initiatives
- Organizations can undertake high-profile strategic initiatives including:
- Supply Chain Management (SCM)
- Customer Relationship Management (CRM)
- Business Process Reengineering (BPR)
- Enterprise Resource Planning (ERP)
Supply
Chain Management
- It involves the management of information between and among stages in a supply chain to maximize total supply chain effectiveness and profitability
• Supply chain strategy
• Supply chain partner
• Supply chain operation
• Supply chain logistics
SCM
can enable an Organization to
–Decrease the power of its buyers
–Increase supplier power
–Increase switching costs to reduce the
threat of substitute products or services
–Create entry barriers thereby reducing
the threat of new entrants
–Increase efficiencies while seeking a
competitive advantage through cost leadership
Customer
Relationship Management
Involves managing all aspects of a
customer’s relationship with an organization to increase
customer loyalty and
retention and an organization's profitability
•Benefits
–Identify
types of customers
–Design
individual marketing campaigns
–Treat
each customer as an individual
–Understand
customer buying behaviors
Business
Process Reengineering
•Business process
–a
standardized set of activities that accomplish a specific task
–E.g.
processing a customer’s order
•Business process reengineering
(BPR)
–the
analysis and redesign of workflow within & between enterprises
–The
purpose of BPR is to make all business processes best-in-class
Enterprise
Resource Planning
Integrates all departments and
functions throughout an organization into a single IT system so
that employees
can make decisions by viewing enterprisewide
information on all business
operations.
No comments:
Post a Comment